our history – fishing equipment supplier malaysia
Since 1918 our great-great-grandfather – Eu Poh, an honest, friendly, and trusted Chinese businessman and inventor – originated from Hokkien, Mainland China, started a business with groceries, gifts and stationeries.
Eu Poh’s oldest son Eu Kim Hock alias Eu Kim Leong continued the business after his father retired. In the 1980s Guan Hock Heng Corporation expanded into hardware, fishing equipment’s, rubber products, electronics, and watches as well as gifts and stationery business. As the hardware and fishing tackle business bloomed, he gradually shifted his attention to it and halted the gifts and stationery business.
Haiyen’s wholly owned by Eu’s family with hardware and sports fishing products as its primary business. Today, the fast-growing company is spearheaded by the third and fourth generations of this famous family and has become a more aggressive and innovative player. What started decades ago as a hardware and sports fishing wholesale operation from Tangkak, Johor, has grown into one of Malaysia’s largest fishing equipment manufacturers, designers, and distributors. Haiyen’s represents the broadest line of professional sport fishing products made by any single manufacturer in the world.
Our office and warehouse are complemented by the latest sophisticated computer systems. Continuous updating of inventories assures the latest merchandise available to satisfy the needs of every customer in fishing equipment supplies. Today, fishing equipment Malaysia anglers rely on from Eupro covers over 245 SKUs across rods, reels, lines, lures, and accessories. We supply authorised dealers, chain retailers, online stores, and charter boat operators nationwide — with export distribution reaching Singapore, Indonesia, and other regional markets. Our commitment towards quality, innovations, producing products, and services today are as solid as the first day we began operations. Haiyen’s continuous endeavor is to serve our customers, to let them have the easiest solution while fishing by improving operation performances, and to increase profits through proper merchandise selection and inventory turnover.
Company Profile
Eupro International takes pride in being the leader in the fishing tackle industry and it is now one of the leading fishing tackle manufacturers cum sole distributors in Malaysia nowadays. As an Original Equipment Manufacturer (OEM), the company’s development to date has indeed attained an enviable scale.
Eupro International, which represents the company’s flagship brand of Haiyen Sport Fishing commands a place in the fishing tackle market. This is attributed to Eupro International’s relentless pursuits not only for quality assurance but also its noble mission to spread the joy and fun of fishing with their fishing equipment supplies to everyone.
Be it R&D, fishing trends, product quality, or price, Eupro is forever a pioneer and leader in the market. This is the reason why Eupro International is able to become successful in this century.
GOAL
To be the leaders in the fishing tackle industry.
VISION
Eupro International’s continuous endeavour is to serve customers with the easiest solutions and spread the joy and fun of fishing.
MISSION
We will satisfy our customers by pursuing quality assurance and proper inventory turnover.
Wholesale & Collaborations
Hi there! Thank you for your interest in Eupro International. We are open to wholesaling and collaborations! Do you see a product that you love and envision it in your store? We would love to make it happen for you! Want to learn more about how collaboration works? Chat with our team at Eupro International today!
OUR SPECIALITY
Haiyen Sports Fishing prides ourselves on being the leading fishing equipment supplier in Malaysia and fishing gear supplier in Malaysia, delivering years of quality products and services to our clients. Our fishing equipment is made from the finest and sturdiest materials that assure quality and satisfaction guaranteed. We strive to be the fishing equipment supplier Malaysia for the masses, where our array of products will accommodate all our clients’ needs. After the sales process, customer care services are also a priority, as we are always ready to deal with any queries or issues pertaining to the use of our products.
Our Fishing Equipment Range in Malaysia
Fishing Rods
Over 80 models across freshwater, saltwater, jigging, and surf categories. Each blank is engineered in-house using high-modulus carbon fiber and fitted with Fuji guide systems.
Lures & Jigs
Metal jigs, soft plastics, hard-body lures, and squid jigs designed and swim-tested for Malaysian game fish species.
Fishing Reels
Spinning, baitcasting, and overhead reels covering light freshwater to heavy offshore applications. We manufacture our own designs and distribute partner brands including Jignesis and Omoto.
Fishing Lines
Braided, monofilament, fluorocarbon, leader, and assist lines produced to consistent diameter and breaking-strength standards.
Accessories & Terminal Tackle
Fishing grips, pliers, gloves, rod bags, reel bags, hooks, swivels, and rigging hardware. The full range of supporting angling equipment needed to complete a fishing setup.
Frequently Asked Questions
What fishing equipment does Eupro manufacture?
Eupro manufactures fishing equipment including rods, reels, lines, lures, and accessories at our facility in Tangkak, Johor. We also produce OEM fishing equipment for regional brands, handling everything from design and prototyping to mass production and quality testing.
Where is Eupro International based?
Eupro International (Haiyen Sports Fishing) is headquartered at No 26, Jalan Tanjung, Taman Tangkak Jaya 6, 84900 Tangkak, Johor, Malaysia. Our factory, warehouse, and offices operate from this location.
Does Eupro export fishing equipment internationally?
Yes. In addition to nationwide distribution across Malaysia, we export sports fishing equipment to Singapore, Indonesia, and other Southeast Asian markets. Our logistics team supports both pallet and container-scale shipments for international partners.
Ready to Gear Up?
From single product enquiries to full wholesale partnerships, our sales team is ready to help you find exactly what you need.
Ready to Gear Up?
From single product enquiries to full wholesale partnerships, our sales team is ready to help you find exactly what you need.