Haiyen Sports Fishing - Eupro International

our history – fishing equipment supplier malaysia

Since 1918 our great-great-grandfather – Eu Poh, an honest, friendly, and trusted Chinese businessman and inventor – originated from Hokkien, Mainland China, started a business with groceries, gifts and stationeries.

Eu Poh’s oldest son Eu Kim Hock alias Eu Kim Leong continued the business after his father retired. In the 1980s Guan Hock Heng Corporation expanded into hardware, fishing equipment’s, rubber products, electronics, and watches as well as gifts and stationery business. As the hardware and fishing tackle business bloomed, he gradually shifted his attention to it and halted the gifts and stationery business.

Haiyen’s wholly owned by Eu’s family with hardware and sports fishing products as its primary business. Today, the fast-growing company is spearheaded by the third and fourth generations of this famous family and has become a more aggressive and innovative player. Haiyen’s represents the broadest line of professional sport fishing products made by any single manufacturer in the world.

Our office and warehouse are complemented by the latest sophisticated computer systems. Continuous updating of inventories assures the latest merchandise available to satisfy the needs of every customer in fishing equipment supplies. Our commitment towards quality, innovations, producing products, and services today are as solid as the first day we began operations. Haiyen’s continuous endeavor is to serve our customers, to let them have the easiest solution while fishing by improving operation performances, and to increase profits through proper merchandise selection and inventory turnover.

Eurpo Family

Company Profile

Eupro International takes pride in being the leader in the fishing tackle industry and it is now one of the leading fishing tackle manufacturers cum sole distributors in Malaysia nowadays. As an Original Equipment Manufacturer (OEM), the company’s development to date has indeed attained an enviable scale.

Eupro International, which represents the company’s flagship brand of Haiyen Sport Fishing commands a place in the fishing tackle market. This is attributed to Eupro International’s relentless pursuits not only for quality assurance but also its noble mission to spread the joy and fun of fishing with their fishing equipment supplies to everyone.

Be it R&D, fishing trends, product quality, or price, Eupro is forever a pioneer and leader in the market. This is the reason why Eupro International is able to become successful in this century.


To be the leaders in the fishing tackle industry.



Eupro International’s continuous endeavour is to serve customers with the easiest solutions and spread the joy and fun of fishing.



We will satisfy our customers by pursuing quality assurance and proper inventory turnover.

Wholesale & Collaborations

Hi there! Thank you for your interest in Eupro International. We are open to wholesaling and collaborations! Do you see a product that you love and envision it in your store? We would love to make it happen for you! Want to learn more about how collaboration works? Chat with our team at Eupro International today!


Haiyen Sports Fishing prides ourselves on being the leading fishing equipment supplier in Malaysia and fishing gear supplier in Malaysia, delivering years of quality products and services to our clients. Our fishing equipment is made from the finest and sturdiest materials that assure quality and satisfaction guaranteed. We strive to be the fishing equipment supplier Malaysia for the masses, where our array of products will accommodate all our clients’ needs. After the sales process, customer care services are also a priority, as we are always ready to deal with any queries or issues pertaining to the use of our products.